Love this summary of measuring user effort from a Product Analytics perspective. Takes me back to one of my favorite projects, where we built a tweaked Sankey diagram to emphasize loops in the user experience. Great catalyst for UX collaboration and product action.
Adobe Analytics has a Sankey-like visual to show the user flow and it sounds great in theory but it never works out well for the questions I'm trying to answer. I can see the value of building one in a more custom way.
+1, I'm not a fan of most out-of-the-box Sankeys. We built one in Power BI with a couple tweaks: (1) In addition to a red "they fell out" bar, we added a yellow "they returned to start" bar, and (2) we allowed each session to travel through the Sankey multiple times. It's definitely a different interpretation than standard, but when you see a part of the UX have lots of paths through, and lots of yellow exiting, it really helps give a visual pop to the effort users were experiencing.
Love this summary of measuring user effort from a Product Analytics perspective. Takes me back to one of my favorite projects, where we built a tweaked Sankey diagram to emphasize loops in the user experience. Great catalyst for UX collaboration and product action.
Adobe Analytics has a Sankey-like visual to show the user flow and it sounds great in theory but it never works out well for the questions I'm trying to answer. I can see the value of building one in a more custom way.
+1, I'm not a fan of most out-of-the-box Sankeys. We built one in Power BI with a couple tweaks: (1) In addition to a red "they fell out" bar, we added a yellow "they returned to start" bar, and (2) we allowed each session to travel through the Sankey multiple times. It's definitely a different interpretation than standard, but when you see a part of the UX have lots of paths through, and lots of yellow exiting, it really helps give a visual pop to the effort users were experiencing.